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If you’re here, it means you showed kindness to someone. Thank you.
This is not a brand. It is not a slogan. It is not an algorithm or a marketing ploy.
It is a breath of gratitude in an increasingly callous world.
We believe in kindness in spite of systems. In warmth within human connection. In reclaiming humanity in even the most automated corners of the world.
This project carries quiet signals of gratitude— for the people who keep things running, often unnoticed. For steady hands behind counters and cables, for those who hold the system together without needing to name it.
You are more than what gets measured.
More than your rating. More than your pace.
You are the warmth that algorithms can’t see.
One spark. One kind gesture. That’s how wildfires begin.
Just for fun—and so people could feel part of something—I’ve been calling it “glowtending.” Feel free to use that word if it feels right to you, or not. What matters most is the kindness.
This kindness doesn’t stop here. Send the Next Spark
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